Free Downloads – Dawn Landes and BYOB

One of the most important parts of a digital campaign is building a strong list of fan data. There are many different ways of persuading people to sign up but, short of “sending the boys round”, free downloads are one of the most effective.

Here at Good Lizard Media, we have run a number of free downloads and continue to use them to grow a database of fans for artists, allowing them to then contact the fans with targeted and relevant information.

We have done this for Dawn Landes and the song “Money in The Bank” using a one page site that carries her style, the track and links directly to retail.

http://dawnlandes.goodlizardmedia.com

Similarly, there is a new video out from the brilliant new artist BYOB. His tracks and image are really strong, so we wanted to combine both the new video and the track together to enable new fans to see the video in high quality, send onto their mates and also get the track onto their iPods and laptops.

http://www.byobmusic.com/prescription/

Both of these sites allow the fans to forward the page and information onto all of the main social networks, blogging systems and to email it directly on to their friends. This is extremely useful for spreading the word, allowing the fans to disseminate the message and content to a much wider audience.

In both instances we used double opt-in for the email sign-up so that we could be sure we were collecting only good data.