Top 5 Social Network Marketing Tips

Keep wording of biographies, news and other text to no more than 2 or 3 paragraphs and provide links to ‘read more’. These links should go back to your official website or blog.

Separate your band ‘news’ from fan engagement, i.e choose one space on a site to regularly display tour dates, new releases, merch etc and another separate space for blogging, street teaming and more personal engagements.

Use widgets to increase engagement, but use them very sparingly. It is far better to create a widget yourself rather than using another company’s. To do this there is a really simple and currently free tool called www.sproutbuilder.com where you can design your own widget. Other widgets include www.gydget.com and www.reverbnation.com.

Twitter (www.twitter.com) is fast becoming a significant tool for fan engagement. As a general rule use 80% of tweets to talk about the day to day life of the artists and engagement (replying, re-tweeting etc), leaving 20% for artist news (tours, merch, audio etc)

At all possible opportunities try to turn a discovery (users listening to music on Myspace, ilike, last.fm, watching videos on Youtube,etc), into further contactable fans by adding email sign-up forms, widgets, free downloads etc.